Yesterday, I attended the CIO Conference 2008 from IBM at the Atlantis Hotel on the Palm Jumeirah. Key Senior Executives of IBM and other Senior Industry Leaders from Banking, Telecommunications and Public Sector presented on the trends for tomorrow's enterprise. IBM is conducting every two years a CEO Study shedding light on what the future may hold. Through interviews with 1'130 business and public sector leaders worldwide in 45 countries, they provide new and compelling perspectives on strategic issues. The tagline of this conference was "Design for people, Build for change" and the content of it was as great as the venue.